{"id":17876,"date":"2021-01-25T15:03:32","date_gmt":"2021-01-25T14:03:32","guid":{"rendered":"https:\/\/www.creads.com\/?post_type=creads_case_study&#038;p=17876"},"modified":"2021-07-13T11:13:38","modified_gmt":"2021-07-13T09:13:38","slug":"la-mordue","status":"publish","type":"creads_case_study","link":"https:\/\/www.creads.com\/en\/case-studies\/la-mordue\/","title":{"rendered":"La Mordue"},"content":{"rendered":"<section class=\"creads-block creads-publication-hero\">\n  <div class=\"container\">\n    <div class=\"back-container\"><a class=\"back\" href=\"https:\/\/www.creads.com\/en\/case-studies\/la-mordue\/\">&lt; Back to case studies<\/a><\/div>    <h1>\n      La Mordue (Eclor Group)    <\/h1>\n    <img decoding=\"async\" class=\"cover\" srcset=\"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/Capture-de\u0301cran-2021-02-04-a\u0300-10.06.03-1024x705.png 750w, https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/Capture-de\u0301cran-2021-02-04-a\u0300-10.06.03.png 2000w\" sizes=\"(max-width: 1000px) 1px, 100vw\" src=\"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/Capture-de\u0301cran-2021-02-04-a\u0300-10.06.03.png\" alt=\"La Mordue (Eclor Group)\" \/>\n    <div class=\"content-container\">\n      <p class=\"intro\">How did La Mordue succeed in getting its social media editorial charter with the help of CREADS?<\/p><div class=\"text-container\"><p>It\u2019s the cider brand whose <strong>personality<\/strong> packs as much punch as its flavour! French manufacturing and with a DNA deeply rooted in urban culture, this brand is aimed at the <strong>millennials<\/strong> in a relaxed, honest and lively way. A unique brand identity and positioning that CREADS understood perfectly to offer them <strong>copy that is instantly recognisable<\/strong>.<\/p>\n<\/div><div class=\"text-container\"><p>Thanks to the website editorial charter and an <strong>an<\/strong><strong>nual collaboration <\/strong>with CREADS, the social media content creation specialist, La Mordue\u2019s words now unite a <strong>community in its own image<\/strong> that is passionate and committed.<\/p>\n<\/div>    <\/div>\n    <div class=\"numbers-container creads-countup-container\"><div class=\"number-container\"><p class=\"number\"><span class=\"creads-countup\">2017<\/span><\/p><p class=\"subtitle\">Beginning of the collaboration with CREADS<\/p><\/div><div class=\"number-container\"><p class=\"number\"><span class=\"creads-countup\">5<\/span><\/p><p class=\"subtitle\">Branding experts, carefully selected by CREADS<\/p><\/div><div class=\"number-container\"><p class=\"number\"><span class=\"creads-countup\">3<\/span>X<\/p><p class=\"subtitle\">Facebook engagement rate is 3 times higher than average*<\/p><\/div><div class=\"number-container\"><p class=\"number\"><span class=\"creads-countup\">2<\/span>X<\/p><p class=\"subtitle\">Instagram engagement rate is 2 times higher than average**<\/p><\/div><div class=\"number-container\"><p class=\"number\">+<span class=\"creads-countup\">100<\/span><\/p><p class=\"subtitle\">Creative work done (visuals, catchphrase).<\/p><\/div><\/div>  <\/div>\n<\/section>\n\n<section class=\"creads-block creads-gallery\" style=\"background-color:#ffffff;\">\n  <div class=\"image-container\"><img decoding=\"async\" src=\"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/mordue-4.jpg\" alt=\"Visuel La mordue\" \/><\/div><div class=\"image-container\"><img decoding=\"async\" src=\"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/mordue-5.jpg\" alt=\"Visuel La mordue\" \/><\/div><div class=\"image-container\"><img decoding=\"async\" src=\"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/mordue-1.jpg\" alt=\"Visuel La mordue\" \/><\/div><div class=\"image-container\"><img decoding=\"async\" src=\"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/mordue-2.jpg\" alt=\"Visuel La mordue\" \/><\/div><div class=\"image-container\"><img decoding=\"async\" src=\"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/mordue-3.jpg\" alt=\"Recommandation Editoriale\" \/><\/div><\/section>\n\n<section class=\"creads-block creads-steps\" style=\"background-color:#070142;\">\n  <div class=\"container white\">\n    <h2 class=\"steps-title\">OPTIMISE YOUR SOCIAL MEDIA <br \/>\r\nCONTENT CREATION WITH CREADS<\/h2>    <div class=\"steps-container\">\n      <div class=\"step\"><div class=\"number\">1.<\/div><div class=\"line\"><\/div><p class=\"step-title\">Manage your budget<\/p><p class=\"step-text\">Complete your brief on our platform (free of charge and no commitment) and receive a quote directly.<\/p><\/div><div class=\"step\"><div class=\"number\">2.<\/div><div class=\"line\"><\/div><p class=\"step-title\">Manage your deadlines<\/p><p class=\"step-text\">Interact with an expert project manager and the creative collaborator selected specifically for you without wasting time.<\/p><\/div><div class=\"step\"><div class=\"number\">3.<\/div><div class=\"line\"><\/div><p class=\"step-title\">Enjoy your work<\/p><p class=\"step-text\">Get your projects and source files back at the agreed time and price.<\/p><\/div>    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"creads-block creads-banner background-color\" style=\"background-color:#3e2eca;\">\n    <div class=\"container white\">\n    <h3 class=\"banner-title\">Treat yourself to unique copy and graphics charter like La Mordue!<\/h3><div class=\"creads-buttons-container\"><a class=\"creads-button white\" href=\"https:\/\/www.creads.com\/en\/creation-plaform\/#Copywriting\">Discover our offers<\/a><\/div>  <\/div>\n<\/section>","protected":false},"template":"","class_list":["post-17876","creads_case_study","type-creads_case_study","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How la Mordue has succeed his editorial charter with CREADS<\/title>\n<meta name=\"description\" content=\"Thanks to a web editorial charter and an annual support with CREADS, la Mordue gets an online community to her image\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creads.com\/en\/case-studies\/la-mordue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How la Mordue has succeed his editorial charter with CREADS\" \/>\n<meta property=\"og:description\" content=\"Thanks to a web editorial charter and an annual support with CREADS, la Mordue gets an online community to her image\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creads.com\/en\/case-studies\/la-mordue\/\" \/>\n<meta property=\"og:site_name\" content=\"CREADS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/creads\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-13T09:13:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/home-blog-la-mordue.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How la Mordue has succeed his editorial charter with CREADS\" \/>\n<meta name=\"twitter:description\" content=\"Thanks to a web editorial charter and an annual support with CREADS, la Mordue gets an online community to her image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/home-blog-la-mordue.jpg\" \/>\n<meta name=\"twitter:site\" content=\"@creads\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creads.com\/en\/case-studies\/la-mordue\/\",\"url\":\"https:\/\/www.creads.com\/en\/case-studies\/la-mordue\/\",\"name\":\"How la Mordue has succeed his editorial charter with CREADS\",\"isPartOf\":{\"@id\":\"https:\/\/www.creads.com\/#website\"},\"datePublished\":\"2021-01-25T14:03:32+00:00\",\"dateModified\":\"2021-07-13T09:13:38+00:00\",\"description\":\"Thanks to a web editorial charter and an annual support with CREADS, la Mordue gets an online community to her image\",\"breadcrumb\":{\"@id\":\"https:\/\/www.creads.com\/en\/case-studies\/la-mordue\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creads.com\/en\/case-studies\/la-mordue\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.creads.com\/en\/case-studies\/la-mordue\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Creads\",\"item\":\"https:\/\/www.creads.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La Mordue\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creads.com\/#website\",\"url\":\"https:\/\/www.creads.com\/\",\"name\":\"CREADS\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.creads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.creads.com\/#organization\",\"name\":\"Creads\",\"url\":\"https:\/\/www.creads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.creads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/06\/Logo-Creads-Baseline-Noir.png\",\"contentUrl\":\"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/06\/Logo-Creads-Baseline-Noir.png\",\"width\":6487,\"height\":2611,\"caption\":\"Creads\"},\"image\":{\"@id\":\"https:\/\/www.creads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/fr-fr.facebook.com\/creads\/\",\"https:\/\/x.com\/creads\",\"https:\/\/www.instagram.com\/creads\/\",\"https:\/\/fr.linkedin.com\/company\/creads\",\"https:\/\/www.pinterest.fr\/agencecreads\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How la Mordue has succeed his editorial charter with CREADS","description":"Thanks to a web editorial charter and an annual support with CREADS, la Mordue gets an online community to her image","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creads.com\/en\/case-studies\/la-mordue\/","og_locale":"en_US","og_type":"article","og_title":"How la Mordue has succeed his editorial charter with CREADS","og_description":"Thanks to a web editorial charter and an annual support with CREADS, la Mordue gets an online community to her image","og_url":"https:\/\/www.creads.com\/en\/case-studies\/la-mordue\/","og_site_name":"CREADS","article_publisher":"https:\/\/fr-fr.facebook.com\/creads\/","article_modified_time":"2021-07-13T09:13:38+00:00","og_image":[{"width":640,"height":840,"url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/home-blog-la-mordue.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"How la Mordue has succeed his editorial charter with CREADS","twitter_description":"Thanks to a web editorial charter and an annual support with CREADS, la Mordue gets an online community to her image","twitter_image":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/home-blog-la-mordue.jpg","twitter_site":"@creads","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.creads.com\/en\/case-studies\/la-mordue\/","url":"https:\/\/www.creads.com\/en\/case-studies\/la-mordue\/","name":"How la Mordue has succeed his editorial charter with CREADS","isPartOf":{"@id":"https:\/\/www.creads.com\/#website"},"datePublished":"2021-01-25T14:03:32+00:00","dateModified":"2021-07-13T09:13:38+00:00","description":"Thanks to a web editorial charter and an annual support with CREADS, la Mordue gets an online community to her image","breadcrumb":{"@id":"https:\/\/www.creads.com\/en\/case-studies\/la-mordue\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creads.com\/en\/case-studies\/la-mordue\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.creads.com\/en\/case-studies\/la-mordue\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Creads","item":"https:\/\/www.creads.com\/en\/"},{"@type":"ListItem","position":2,"name":"La Mordue"}]},{"@type":"WebSite","@id":"https:\/\/www.creads.com\/#website","url":"https:\/\/www.creads.com\/","name":"CREADS","description":"","publisher":{"@id":"https:\/\/www.creads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.creads.com\/#organization","name":"Creads","url":"https:\/\/www.creads.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.creads.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/06\/Logo-Creads-Baseline-Noir.png","contentUrl":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/06\/Logo-Creads-Baseline-Noir.png","width":6487,"height":2611,"caption":"Creads"},"image":{"@id":"https:\/\/www.creads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-fr.facebook.com\/creads\/","https:\/\/x.com\/creads","https:\/\/www.instagram.com\/creads\/","https:\/\/fr.linkedin.com\/company\/creads","https:\/\/www.pinterest.fr\/agencecreads\/"]}]}},"meta_box":{"creads_logo":{"width":150,"height":150,"file":"2021\/01\/logo-la-mordue.jpg","sizes":{"thumbnail":{"file":"logo-la-mordue-150x150-1.jpg","width":150,"height":150,"mime-type":"image\/jpeg","url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/logo-la-mordue-150x150-1.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"ID":"1254","name":"logo-la-mordue.jpg","path":"\/var\/www\/html\/wp-content\/uploads\/2021\/01\/logo-la-mordue.jpg","url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/logo-la-mordue-150x150-1.jpg","full_url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/logo-la-mordue.jpg","title":"logo-la-mordue","caption":"","description":"","alt":"Logo La mordue","srcset":false},"creads_thumbnail":{"width":150,"height":150,"file":"2021\/01\/home-blog-la-mordue.jpg","sizes":{"medium":{"file":"home-blog-la-mordue-229x300.jpg","width":229,"height":300,"mime-type":"image\/jpeg","url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/home-blog-la-mordue-229x300.jpg"},"thumbnail":{"file":"home-blog-la-mordue-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/home-blog-la-mordue-150x150.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"ID":"115","name":"home-blog-la-mordue.jpg","path":"\/var\/www\/html\/wp-content\/uploads\/2021\/01\/home-blog-la-mordue.jpg","url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/home-blog-la-mordue-150x150.jpg","full_url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/home-blog-la-mordue.jpg","title":"home-blog-la-mordue","caption":"","description":"","alt":"Mordue","srcset":false},"creads_title":"HOW TO MATSER YOUR EDITORIAL CHARTER ON SOCIAL MEDIAS !","creads_description":"Here are the keys to triple your engagement on Facebook..."},"_links":{"self":[{"href":"https:\/\/www.creads.com\/en\/wp-json\/wp\/v2\/creads_case_study\/17876"}],"collection":[{"href":"https:\/\/www.creads.com\/en\/wp-json\/wp\/v2\/creads_case_study"}],"about":[{"href":"https:\/\/www.creads.com\/en\/wp-json\/wp\/v2\/types\/creads_case_study"}],"version-history":[{"count":4,"href":"https:\/\/www.creads.com\/en\/wp-json\/wp\/v2\/creads_case_study\/17876\/revisions"}],"predecessor-version":[{"id":53981,"href":"https:\/\/www.creads.com\/en\/wp-json\/wp\/v2\/creads_case_study\/17876\/revisions\/53981"}],"wp:attachment":[{"href":"https:\/\/www.creads.com\/en\/wp-json\/wp\/v2\/media?parent=17876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}