{"id":17909,"date":"2021-01-17T23:56:02","date_gmt":"2021-01-17T22:56:02","guid":{"rendered":"https:\/\/www.creads.com\/case-studies\/sunny-delight\/"},"modified":"2021-07-13T11:14:53","modified_gmt":"2021-07-13T09:14:53","slug":"sunny-delight","status":"publish","type":"creads_case_study","link":"https:\/\/www.creads.com\/en\/case-studies\/sunny-delight\/","title":{"rendered":"Sunny Delight"},"content":{"rendered":"
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< Back to case studies<\/a><\/div>

\n Sunny Delight x<\/span> Creads <\/h1>\n \"Sunny\n
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How did Creads refresh your summer with the fruitiest drink on social media?<\/p>

It all started on a sunny day in Florida. It was seeing families on the beach that caused Dick Howard to tell Philip Grinnel that his children didn\u2019t really like orange juice because of its acidity. In that moment, the idea of creating a drink adapted to what teenagers like was born. We\u2019re in 1964\u2026<\/p>\n

Back to today, Sunny Delight really understood the impact social media has on the consumption of alcohol-free drinks. They have been working with Creads to produce creative social media content (Facebook, Instagram, Snapchat, TikTok, etc.) since January 2020. Their goal is to communicate in an effective and unique manner on all of its social media platforms in order to increase engagement with their customers, while still respecting their playful and crazy style of communication.<\/p>\n

This collaboration allows Sunny Delight to share dynamic content at the heart of the news with its community during the summer. Thanks to Creads\u2019 reaction and the expertise of its creative collaborators carefully selected, while Sunny Delight hydrates families and prepare briefs for scheduled posts, our creatives produce visuals for each of the brand\u2019s social media platforms.<\/p>\n<\/div>

Sunny Delight relies on Creads and its project managers to carry out their increasingly greedy projects. They analyse Sunny\u2019s tangy and complex brief, provide their social media knowledge and select creative experts from the sector and industry.<\/p>\n

The creative collaborators, specialised in each type of social media, are responsible for applying graphic, copywriting and visual codes for each post that match Sunny Delight\u2019s vision perfectly.<\/p>\n

Here we have some examples of the increasingly greedy creations that we\u2019re sure Grinnel\u2019s children would love.<\/p>\n<\/div> <\/div>\n

2<\/span> ans<\/p>

Corporate collaboration between Creads and Groupe Eclor<\/p><\/div>

5<\/span><\/p>

Posts created each month<\/p><\/div>

1000<\/span><\/p>

Litres of Sunny Delight drunk while reading these lines<\/p><\/div>

3<\/span> Mio<\/p>

Post visits in May 2020<\/p><\/div><\/div> <\/div>\n<\/section>\n\n

\n
\"Visuel<\/div>
\"Visuel<\/div>
\"Visuel<\/div>
\"Visuel<\/div>
\"Visuel<\/div><\/section>\n\n
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OPTIMISE YOUR SOCIAL MEDIA
\r\nCONTENT CREATION WITH CREADS<\/h2>
\n
1.<\/div>
<\/div>

Manage your budget<\/p>

Complete your brief on our platform (free of charge and no commitment) and receive a quote directly.<\/p><\/div>

2.<\/div>
<\/div>

Manage your deadlines<\/p>

Interact with an expert project manager and the creative collaborator selected specifically for you without wasting time.<\/p><\/div>

3.<\/div>
<\/div>

Enjoy your work<\/p>

Get your projects and source files back at the agreed deadline and price.<\/p><\/div> <\/div>\n <\/div>\n<\/section>\n\n

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Benefit from unique social media posts like Sunny Delight<\/h3>
Discover our offers<\/a><\/div> <\/div>\n<\/section>","protected":false},"template":"","class_list":["post-17909","creads_case_study","type-creads_case_study","status-publish","hentry"],"yoast_head":"\nHow does Sunny Delight federate on its social networks?<\/title>\n<meta name=\"description\" content=\"This partnership allows Sunny Delight to share daily dynamic content at the heart of the news to its community during the summer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creads.com\/en\/case-studies\/sunny-delight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How does Sunny Delight federate on its social networks?\" \/>\n<meta property=\"og:description\" content=\"This partnership allows Sunny Delight to share daily dynamic content at the heart of the news 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