{"id":39676,"date":"2021-01-17T23:56:02","date_gmt":"2021-01-17T22:56:02","guid":{"rendered":"https:\/\/www.creads.com\/case-studies\/sunny-delight\/"},"modified":"2021-07-13T14:00:06","modified_gmt":"2021-07-13T12:00:06","slug":"sunny-delight","status":"publish","type":"creads_case_study","link":"https:\/\/www.creads.com\/es\/case-studies\/sunny-delight\/","title":{"rendered":"Sunny Delight"},"content":{"rendered":"
\n
\n
< Estudios de caso<\/a><\/div>

\n Sunny Delight x<\/span> Creads <\/h1>\n \"Sunny\n
\n

\u00bfC\u00f3mo Creads refresca tu verano con la bebida m\u00e1s afrutada de las redes sociales?<\/p>

Todo empieza en un d\u00eda soleado en Florida. Fue viendo familias en una playa como Dick Howard explic\u00f3 a Philip Grinnel que a sus hijos realmente no les gustaba el zumo de naranja debido a su acidez. En ese momento, naci\u00f3 la idea de crear una bebida adaptada a los gustos de los adolescentes. Estamos en 1964…<\/p>\n

De vuelta a la actualidad, Sunny Delight comprendi\u00f3 muy bien el impacto que las redes sociales tienen en el consumo de bebidas sin alcohol. Desde enero de 2020, encarga a Creads la producci\u00f3n creativa de sus soportes espec\u00edficos para redes sociales (Facebook, Instagram, Snapchat, Tik Tok..). El objetivo es comunicar de manera eficaz y \u00fanica en las redes sociales para aumentar su engagement <\/em>en sus consumidores, todo ello respetando su l\u00ednea de comunicaci\u00f3n tan divertida y alocada.<\/p>\n

Esta colaboraci\u00f3n permite a Sunny Delight compartir diariamente contenido din\u00e1mico en el centro de las noticias con su comunidad durante los periodos estivales. Gracias a la reactividad de Creads y a la experiencia de los creativos seleccionados, mientras que Sunny Delight hidrata a las familias y prepara los briefings de publicaciones programadas, los creativos crean visuales para cada red social de la marca.<\/p>\n<\/div>

Para llevar a cabo sus proyectos, cada vez m\u00e1s golosos, Sunny Delight puede confiar en Creads y en sus jefes de proyectos. Estos analizan el briefing acidulado y enmara\u00f1ado de Sunny, aportan sus conocimientos en redes sociales y seleccionan a los creativos expertos en el sector y en la industria.<\/p>\n

Los creativos, especialistas por tipo de red social, se ocupan de aplicar los c\u00f3digos gr\u00e1ficos, de redacci\u00f3n y visuales para cada publicaci\u00f3n, siguiendo perfectamente la visi\u00f3n de Sunny Delight.<\/p>\n

A continuaci\u00f3n, mostramos algunos ejemplos de creaciones cada vez m\u00e1s golosas que estamos seguros de que gustar\u00e1n a los ni\u00f1os Grinnel …<\/p>\n<\/div> <\/div>\n

2<\/span> a\u00f1os<\/p>

de colaboraci\u00f3n corporativa entre Creads y el grupo Elcor<\/p><\/div>

5<\/span><\/p>

publicaciones creadas al mes<\/p><\/div>

1000<\/span><\/p>

litros de Sunny Delight bebidos mientras lees estas l\u00edneas<\/p><\/div>

3<\/span> mio<\/p>

de visitas a las publicaciones del mes de mayo de 2020<\/p><\/div><\/div> <\/div>\n<\/section>\n\n

\n
\"Visuel<\/div>
\"Visuel<\/div>
\"Visuel<\/div>
\"Visuel<\/div>
\"Visuel<\/div><\/section>\n\n
\n
\n

OPTIMIZA LA CREACI\u00d3N
\r\nDE TUS CONTENIDOS
\r\nEN REDES SOCIALES CON CREADS<\/h2>
\n
1.<\/div>
<\/div>

Gestiona tu presupuesto<\/p>

Rellena tu briefing en nuestra plataforma (gratuita y sin compromiso) y recibe directamente un presupuesto.<\/p><\/div>

2.<\/div>
<\/div>

Gestiona tus plazos<\/p>

Interact\u00faa, sin perder tiempo, con un jefe de proyecto experto y con el creativo seleccionado espec\u00edficamente para ti.<\/p><\/div>

3.<\/div>
<\/div>

Valora el trabajo<\/p>

Recupera tus creaciones y los archivos de origen, en los plazos exactos y a los precios fijados.<\/p><\/div> <\/div>\n <\/div>\n<\/section>\n\n

\n
\n

Al igual que Sunny Delight, benef\u00edciate de creaciones \u00fanicas para tus redes sociales
\r\n<\/h3>
Descubra nuestras ofertas<\/a><\/div> <\/div>\n<\/section>","protected":false},"template":"","class_list":["post-39676","creads_case_study","type-creads_case_study","status-publish","hentry"],"yoast_head":"\nCase Study : C\u00f3mo Sunny Delight se une en sus redes sociales con visuales \u00fanicos<\/title>\n<meta name=\"description\" content=\"Descubre el impacto de creaciones originales y fuera de lo normal encargadas a Creads...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creads.com\/es\/case-studies\/sunny-delight\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study : C\u00f3mo Sunny Delight se une en sus redes sociales con visuales \u00fanicos\" \/>\n<meta property=\"og:description\" content=\"Descubre el impacto de creaciones originales y fuera de lo normal encargadas a Creads...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creads.com\/es\/case-studies\/sunny-delight\/\" \/>\n<meta property=\"og:site_name\" content=\"CREADS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/creads\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-13T12:00:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/case-sunny-delight-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Case Study : C\u00f3mo Sunny Delight se une en sus redes sociales con visuales \u00fanicos\" \/>\n<meta name=\"twitter:description\" content=\"Descubre el impacto de creaciones originales y fuera de lo normal encargadas a Creads...\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/case-sunny-delight-cover.jpg\" \/>\n<meta name=\"twitter:site\" content=\"@creads\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creads.com\/es\/case-studies\/sunny-delight\/\",\"url\":\"https:\/\/www.creads.com\/es\/case-studies\/sunny-delight\/\",\"name\":\"Case Study : C\u00f3mo Sunny Delight se une en sus redes sociales con visuales \u00fanicos\",\"isPartOf\":{\"@id\":\"https:\/\/www.creads.com\/#website\"},\"datePublished\":\"2021-01-17T22:56:02+00:00\",\"dateModified\":\"2021-07-13T12:00:06+00:00\",\"description\":\"Descubre el impacto de creaciones originales y fuera de lo normal encargadas a Creads...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.creads.com\/es\/case-studies\/sunny-delight\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creads.com\/es\/case-studies\/sunny-delight\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.creads.com\/es\/case-studies\/sunny-delight\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Creads\",\"item\":\"https:\/\/www.creads.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sunny Delight\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creads.com\/#website\",\"url\":\"https:\/\/www.creads.com\/\",\"name\":\"CREADS\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.creads.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creads.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.creads.com\/#organization\",\"name\":\"Creads\",\"url\":\"https:\/\/www.creads.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creads.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/06\/Logo-Creads-Baseline-Noir.png\",\"contentUrl\":\"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/06\/Logo-Creads-Baseline-Noir.png\",\"width\":6487,\"height\":2611,\"caption\":\"Creads\"},\"image\":{\"@id\":\"https:\/\/www.creads.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/fr-fr.facebook.com\/creads\/\",\"https:\/\/x.com\/creads\",\"https:\/\/www.instagram.com\/creads\/\",\"https:\/\/fr.linkedin.com\/company\/creads\",\"https:\/\/www.pinterest.fr\/agencecreads\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study : C\u00f3mo Sunny Delight se une en sus redes sociales con visuales \u00fanicos","description":"Descubre el impacto de creaciones originales y fuera de lo normal encargadas a Creads...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creads.com\/es\/case-studies\/sunny-delight\/","og_locale":"es_ES","og_type":"article","og_title":"Case Study : C\u00f3mo Sunny Delight se une en sus redes sociales con visuales \u00fanicos","og_description":"Descubre el impacto de creaciones originales y fuera de lo normal encargadas a Creads...","og_url":"https:\/\/www.creads.com\/es\/case-studies\/sunny-delight\/","og_site_name":"CREADS","article_publisher":"https:\/\/fr-fr.facebook.com\/creads\/","article_modified_time":"2021-07-13T12:00:06+00:00","og_image":[{"width":2000,"height":1000,"url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/case-sunny-delight-cover.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"Case Study : C\u00f3mo Sunny Delight se une en sus redes sociales con visuales \u00fanicos","twitter_description":"Descubre el impacto de creaciones originales y fuera de lo normal encargadas a Creads...","twitter_image":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/case-sunny-delight-cover.jpg","twitter_site":"@creads","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.creads.com\/es\/case-studies\/sunny-delight\/","url":"https:\/\/www.creads.com\/es\/case-studies\/sunny-delight\/","name":"Case Study : C\u00f3mo Sunny Delight se une en sus redes sociales con visuales \u00fanicos","isPartOf":{"@id":"https:\/\/www.creads.com\/#website"},"datePublished":"2021-01-17T22:56:02+00:00","dateModified":"2021-07-13T12:00:06+00:00","description":"Descubre el impacto de creaciones originales y fuera de lo normal encargadas a Creads...","breadcrumb":{"@id":"https:\/\/www.creads.com\/es\/case-studies\/sunny-delight\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creads.com\/es\/case-studies\/sunny-delight\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.creads.com\/es\/case-studies\/sunny-delight\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Creads","item":"https:\/\/www.creads.com\/es\/"},{"@type":"ListItem","position":2,"name":"Sunny Delight"}]},{"@type":"WebSite","@id":"https:\/\/www.creads.com\/#website","url":"https:\/\/www.creads.com\/","name":"CREADS","description":"","publisher":{"@id":"https:\/\/www.creads.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creads.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.creads.com\/#organization","name":"Creads","url":"https:\/\/www.creads.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creads.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/06\/Logo-Creads-Baseline-Noir.png","contentUrl":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/06\/Logo-Creads-Baseline-Noir.png","width":6487,"height":2611,"caption":"Creads"},"image":{"@id":"https:\/\/www.creads.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/fr-fr.facebook.com\/creads\/","https:\/\/x.com\/creads","https:\/\/www.instagram.com\/creads\/","https:\/\/fr.linkedin.com\/company\/creads","https:\/\/www.pinterest.fr\/agencecreads\/"]}]}},"meta_box":{"creads_logo":{"width":150,"height":150,"file":"2021\/01\/case-sunny-delight-logo.png","sizes":{"thumbnail":{"file":"case-sunny-delight-logo-150x150.png","width":150,"height":150,"mime-type":"image\/png","url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/case-sunny-delight-logo-150x150.png"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"ID":"235","name":"case-sunny-delight-logo.png","path":"\/var\/www\/html\/wp-content\/uploads\/2021\/01\/case-sunny-delight-logo.png","url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/case-sunny-delight-logo-150x150.png","full_url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/case-sunny-delight-logo.png","title":"case-sunny-delight-logo","caption":"","description":"","alt":"Sunny Delight logo","srcset":false},"creads_thumbnail":{"width":150,"height":150,"file":"2021\/01\/case-sunny-delight-cover.jpg","sizes":{"medium":{"file":"case-sunny-delight-cover-300x150.jpg","width":300,"height":150,"mime-type":"image\/jpeg","url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/case-sunny-delight-cover-300x150.jpg"},"large":{"file":"case-sunny-delight-cover-1024x512.jpg","width":1024,"height":512,"mime-type":"image\/jpeg","url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/case-sunny-delight-cover-1024x512.jpg"},"thumbnail":{"file":"case-sunny-delight-cover-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/case-sunny-delight-cover-150x150.jpg"},"medium_large":{"file":"case-sunny-delight-cover-768x384.jpg","width":768,"height":384,"mime-type":"image\/jpeg","url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/case-sunny-delight-cover-768x384.jpg"},"1536x1536":{"file":"case-sunny-delight-cover-1536x768.jpg","width":1536,"height":768,"mime-type":"image\/jpeg","url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/case-sunny-delight-cover-1536x768.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"ID":"234","name":"case-sunny-delight-cover.jpg","path":"\/var\/www\/html\/wp-content\/uploads\/2021\/01\/case-sunny-delight-cover.jpg","url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/case-sunny-delight-cover-150x150.jpg","full_url":"https:\/\/www.creads.com\/wp-content\/uploads\/2021\/01\/case-sunny-delight-cover.jpg","title":"case-sunny-delight-cover","caption":"","description":"","alt":"cr\u00e9ation Sunny Delight","srcset":false},"creads_title":"\u00bfC\u00f3mo Sunny Delight se une en sus redes sociales con visuales \u00fanicos?","creads_description":"Descubre el impacto de creaciones originales y fuera de lo normal encargadas a Creads..."},"_links":{"self":[{"href":"https:\/\/www.creads.com\/es\/wp-json\/wp\/v2\/creads_case_study\/39676"}],"collection":[{"href":"https:\/\/www.creads.com\/es\/wp-json\/wp\/v2\/creads_case_study"}],"about":[{"href":"https:\/\/www.creads.com\/es\/wp-json\/wp\/v2\/types\/creads_case_study"}],"version-history":[{"count":2,"href":"https:\/\/www.creads.com\/es\/wp-json\/wp\/v2\/creads_case_study\/39676\/revisions"}],"predecessor-version":[{"id":54037,"href":"https:\/\/www.creads.com\/es\/wp-json\/wp\/v2\/creads_case_study\/39676\/revisions\/54037"}],"wp:attachment":[{"href":"https:\/\/www.creads.com\/es\/wp-json\/wp\/v2\/media?parent=39676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}