MANGO launches its Comfy collection on Pinterest with Creads

Ad recall on the platform increased by 5.4% in just two weeks of campaign. The VTR (View-Through Rate) was 32% higher than a benchmark on the platform.

MANGO seeks to inspire the world by sharing its passion for Mediterranean culture and style.  The importance of detail defines the creation of its collections, which are committed to the environment. The company has succeeded in positioning itself as a reference in the international fashion market, designing a contemporary style that seeks to take advantage of this culture in all its forms.

MANGO designs and creates fashion for the present, which implies a strong dose of adaptation, and with the arrival of the COVID pandemic, they wanted to respond to the needs of their customers.

How did they do it? Because inspiring is so important to MANGO, they chose the platform dedicated to inspiration: Pinterest. And so they created a campaign based on the Comfy concept, a collection of comfortable clothing for everyday wear with the help of Creads on the whole creative part.

When they saw that on Pinterest, searches related to comfortable clothing had increased significantly in 2020, they saw the platform as the perfect setting to get their message out, make the most of their media investment and stay relevant through original designs by Creads.

To accomplish this, MANGO designed a plan for seven countries in which they launched different vignettes. Their goal was to improve not only brand awareness, but also engagement and CPV.

In just 15 days, MANGO achieved its goals: they reached 1.5 million users interested in comfortable clothing and increased repetition across all targets and formats used.

Since the launch of the Comfy campaign on Pinterest, MANGO continues to learn and use the platform to offer ideas and meet the needs of its buyers in real time.